10.00am

Session 1 - Current Trends in Healthcare Tourism

• Bridging the medical, wellness and tourism sectors
• Impact on domestic medical and wellness services
• Future of healthcare tourism
• Healthcare tourism – challenges and opportunities

10.45am

Session 2 - Healthcare Tourism - The Government's Role

• Role and involvement of government in healthcare tourism policy and planning
• Drawing a proper framework and guideline
• Promoting Healthcare Tourism – the government’s view of concern for government involvement
• Public Private Partnerships in Healthcare Services

Choy Lup Bong
Undersecretary, Policy and International Relations Division
Ministry of Health, Malaysia

11.30am

Session 3 - Healthcare Tourism Strategies

• Technology mechanisms to revamp strategies for the health tourism markets
• Partnership strategies – for global exposure of medical tourism industry
• Innovative strategies in the healthcare and tourism industry
• Overcoming cultural diversity challenges, with niche branding

12.15pm

Session 4 - Leveraging e-Health to Promote Patient Services

• Health 2.0, Health 3.0, ... - how far are we?
• Creating and managing patients' own personal health record and medical recommendations
• Benefits of web-based healthcare - from the healthcare providers' perspective
• Identifying and understanding the challenges of RFID within the healthcare industry
• RFID versus Information Security

(Speaker to be confirmed)

STREAMS

STREAM 1: HEALTHCARE TOURISM MARKETING

STREAM 2: HEALTHCARE TOURISM MANAGEMENT

2.15pm

Session 1.5 - Creating a Medical Tourism Marketing Strategy

• Building brand loyalty into your strategy
• The quality and value proposition
• Supplying the needs of a particular market segment
• Individual or national approach

Session 2.5 - Clinical Risk Management

3.00pm

Session 1.6 - Full Spectrum Healthcare Marketing - Beyond Branding, Beyond Sales

• Developing, implementing and investing in a robust marketing plan
• Creating a well balanced marketing effort
• Word-of-mouth marketing in healthcare tourism
• Maximising marketing ROI

Session 2.6 - Healthcare CSR

• Bridging the gap between Healthcare Tourism and CSR
• Developing and communicating a comprehensive CSR strategy
• Getting every individual involved and accountable
• Successful CSR for sustainable competitive advantage
• Practicing "Green Healthcare" within the industry

4.15pm

Session 1.7 - Re-branding to further Increase Marketing Revenue

• Initiating commitments to re-brand from the top management
• Re-branding to increase marketing revenue
• Identifying the best time to re-brand
• Strengthening the patient relationship by delivering brand promise

Session 2.7 - Lean Healthcare

• Implementing Lean principles in the healthcare industry
• Lean Management: Toward safer healthcare delivery
• Lean Hospitals: Improving Quality, Patient Safety, and Employee Satisfaction
• Identifying the policy management system required to align the interests and activities of all players

9.00am

Session 1 - Quality Standards & Accreditation

• Towards Achieving International Quality Standards and Accreditation 
• Delivering High Standards Healthcare to the Public
• Preparing for hospitals accreditation - quality enhancement tools, clinical audit, authenticating desired level of care
• Continuously reducing hospital nosocomial infection rate

10.15am

Session 2 – Coping with “Medical Inflation”

• Role and involvement of government in healthcare tourism policy and planning
• Drawing a proper framework and guideline
• Promoting Healthcare Tourism – the government’s view of concern for government involvement
• Public Private Partnerships in Healthcare Services

11.00am

Session 3 - Medico-Legal Aspects of Healthcare Tourism

• Ownership of health information
• Principles of medical record documentation and destruction
• Legal requirements for medical record content

11.45pm

Session 4 - Leveraging e-Health to Promote Patient Service

STREAMS

STREAM 3: TRADITIONAL AND COMPLIMENTARY MEDICINE (T&CM) AND WELLNESS

STREAM 4: STRATEGIC PARTNERSHIPS: PROVIDER, PAYER, FACILITATOR, CONSUMER

2.00pm

Session 3.5 - Realising the T&CM market industry

• International aspects of T&CM promotion
• Recognising the prevalence of T&CM in Asia
• Identifying the prospects and limitations of T&CM
• Blending modern medicine with T&CM
• Realising the contra-indications of T&CM

Dr. Ramli Bin Abd. Ghani
Director, Traditional & Complementary Medicine Division
Ministry of Health, Malaysia

Session 4.5 - Healthcare Tourism Insurance

• Re-defining insurance from the medical tourism perspective
• Where is medical tourism insurance heading to?
• Clearly identifying formalities required by providers and insurance companies
• Identifying major risk areas and obtaining appropriate insurance policies
• The need for medical tourism insurance - driving the changes that benefit all medical tourism players

2.45pm

Session 3.6 - Spa and Wellness

• Trends in the Spa and Wellness industry
• The Role of Spa and Wellness in Healthcare Tourism
• Integrating Spa, Wellness and Modern Technology: a case study
• Challenges Faced in the Spa and Wellness industry

Catherine-Brillantes Turvill

Spa Association of Philippines, Philippines

Session 4.6 - Partnering with experienced healthcare facilitators - is it time?

• Medical facilitator - bridging the gap between industry players and consumers
• One-stop facilitator: Offering flawless comprehensive medical tourism support services
• Building a strategic partnership for reaping maximum benefit
• Customising healthcare tourism packages to meet consumer expectations

4.00pm

Session 3.7 - Ayurvedic Approach to Healthcare

• Realising the benefits of Ayurvedic treatment
• Incorporating ayurvedic treatment in modern medicine